In addition to an active community of early adopters, the marketing strategy will include an array of both "traditional" and more creative marketing methods, such as:
Local and regional ambassadors, contributors, and users per city and per country in certain cases.
Partnerships agreement with external services providers - such as car-sharing services and online shopping platforms.
Liquidity - over the period running to 2025 and as with the growth in adoption, we will strive to partner with top-tier CEX and smaller regional ones for improved access.
Standard methods of online marketing, including referral programs, PPC campaigns and paid Advertising, loyalty rewards, SEO, roadshow conferences once possible, and promoting via leading influencers across social networks.