Marketing Overview

By Land, By Sea, By Air
The marketing strategy will include "mainstream traditional" and more creative start up methods, such as:
On-the-ground activities in locations of interest (hosting workshops)
Media publications
Local and regional influencers as ambassadors
Strategic partnerships PPC campaigns (Google, Twitter, Facebook)
Referral programs
Loyalty rewards
Participation in roadshows and selected conferences
Community incentives
SEO
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